In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – probably for publicity purposes. But as a power user who joined in 2014 and never […]
Promote Virtual Events Using AI-Based Programmatic Advertising
Reading Time: 8 minutes Since the beginning of time, we’ve been meeting in person. But the rise of tech and the rise of COVID changed the landscape, creating ripple effects for how we engage and learn. COVID forced many events and conferences to become virtual, giving organizers an opportunity to […]
Is it the new snake oil of Google SEO?
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
Inbound Leverages Digital Marketing for Manufacturers: 3 Case Studies!
It’s no secret that industrial buyers do plenty of independent research while considering a product or service. In fact, they spend about 27% of their time online compared to 18% offline1. Further, 62% of buyers identify internet searches as a primary research tool.2 The statistics speak to B2B buyers’ preferences […]
Video As A Digital Marketing Rocket Boost
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts. Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Elon Musk Twitter Acquisition | Fidelitas Blog
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 (I’m betting the majority gripe, but pay it). In the words […]
64 Cliche-Free Holiday Copywriting Ideas & Examples
A phrase or opinion that is overused and betrays a lack of original thought. This is the definition of cliche. Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn to […]
Why the lack of biz journalism is a missed business opportunity
Claire Williams American Banker reporter Claire Williams reviews “The Future of Business Journalism: Why it Matters for Wall Street and Main Street,” written by her former professor Chris Roush. Williams writes, “Where did that leave people like me, at 20 years old at the University of North Carolina, walking into Roush’s business […]
Nature Of Sales Manager’s Position
Sales Manager; Reporting to the vice president of Marketing. Job Objective The primary objective is to get maximum volume of sales through effective development and execution of sales programs and sales policies for the products sold by the division. Responsibilities and Duties. The sales manager is concerned with following job […]
Melhores Práticas, Dicas e Primeiros Passos
O que é SMS Marketing? SMS marketing é uma forma de marketing usada pelas empresas para enviar promoções aos clientes por meio de mensagens de texto. Essas mensagens podem ter até 160 caracteres e podem incluir emojis, números e, claro, texto. Esse canal pode ser usado para diversas campanhas, como […]